Our Key Skills

ATL, BTL/Trade Marketing, Digital & Social Media Planning & Buying – Convinced clients to broaden media planning strategies from solely television to include outdoor, radio, print, digital & social enhancing brands’ mediums across wider target audiences in terms of more GRPs, REACH & OTS levels thus creating brands’ awareness leading to brands’ loyalties while in parallel increasing sales and market shares. We always negotiated buying strategies with ATL, BTL/Trade Marketing, Digital & Social Media Suppliers within KSA, GCC & ME in a way to share the costs and benefits among clients resulting in maximum added values, discounts/volume rebates versus maximum possible lesser CPP. Even leading MBUs find hard to benchmark our media buying.

ATL, BTL/Trade Marketing, Digital & Social Media Research – Principal member entrusted for conducting detailed qualitative and quantitative analytical media research on brands within Middle Eastern Conventional, Digital & Social Media Markets. Exceptional in identifying media platforms for client’s brand and products while determining the best combination of media tools to achieve marketing campaign objectives thus ensuring that the difference in pre vs. post research analysis is withheld between 7.5% to 10% max.

Leadership

Instrumental in identifying the need for centralization to integrate all media and creative agencies into one unit to go as power of one. Pioneer in identifying changes or improvements to be made and inspiring clients to induce optimization in systems and processes. Skilled in developing new policies and procedures in line with business needs.

Strategic Thinking

Known for incorporating economic and social issues into operational thinking and considering both organizational and functional issues when developing a strategy. Advised clients to implement the low-cost and high-benefit strategy on similar occasions.

Languages

Fluent in spoken & written Arabic, English, Urdu and Hindi in addition to some Regional Languages along with almost all Middle Eastern Dialects.