Media Planning

* How Little Is Too Little?

* TG/TA Habits – Channels Vs Programs; Digital & Social!

* Copy Lengths

* Copy Length Begins W/Communication Objective

* Effects Of Spot Length

* TVCs – Airing Guidelines

* Media Flowcharts For Launches

* Media Flowchart s For Re-Launches

* How Much Is Too Much? The Advertising Trend… An Example

* Decay Factor

* TV Weights & Continuity; The Advertising Trend… An Example

* Re-Call Of TVCs